Abstract—This paper proposes improvements to pairwise group decision makers may express their preference relations in linguistic labels which are more practically implementable for solving group decision making problems. Second, it modifies the computational procedures by using fuzzy sets representation and computation, and by avoiding the use of strict representation, preserves the preference accuracy, and produce more intuitively meaningful solutions. Finally, it considers fuzzy criteria of the alternative explicitly. Solution are first derived based on each criterion, and then by using neat ordered weighted average (OWA) operator the final solution which accommodate all criteria are determined. The proposed method is verified for solving fuzzy group decision making problems, i.e.,advertising media selection cases.
Marimin, Motohide Umano, Itsuo H, and Hiroyuki Tamura. 1998. Linguistic Labels for Expressing Fuzzy Preference Relations in Fuzzy Group Decision Making. IEEE Transaction on System, Man and Cybernetics. Part B: Cybernetic. ISSN 1083-4419, Volume 28.